Simply Irresistible Things for a cause... why do we do it? To keep that ripple going!

S.I.T. the acronym may seem strange – it’s such an inactive verb, but when taken from another perspective, some of our best ideas in life can only emerge if there is a moment, however brief, where everything is suspended before a new shift – a change takes place.

The moment between second and third gear, the moment before you begin the high dive, between the words "I love" and "you", between clueless and the "Aha!", between choosing this path or the other path....All of these are sacred moments where in essence, we sit back – we are still – until we are moved to action once again.

We want to contribute to a more thoughtful and inclusive approach to solving problems. We want to keep the ripple effect going because it's a powerful source of energy that gains momentum and widens the sphere of influence -- and yet the first action to start the effect can be modest.

Our vastly connected world has made it possible for all of us to experience great philanthropic works – we are given a chance to participate in seemingly small and easy ways – but that in the end amount to significant gains. What we lack in individual wealth, we make up in sheer numbers and we believe it’s time to truly take advantage of it.